Tuesday, November 18, 2008

Change Has Come to America

And we have some Fake Plastic Fish and their friends at Take Back the Filter to thank for it.

Six months ago, Beth from Fake Plastic Fish got a bee in her bonnet, or more accurately a plastic filter in her Brita, and wondered why those filters were not recyclable. She undertook a campaign to convince Clorox, which owns Brita, to either recycle the filters or create ones that could be refilled. After months of collecting signatures for petitions, writing to and about Take Back the Filter and organizing a web-based campaign (hey, it worked for Barack Obama!), everyone wins!

Clorox just announced that, beginning in January 2009, it will begin recycling Brita filters through Preserve. For more details, read here and here. Time to give Beth and the Take Back the Filter gang a big round of applause and to jump on the bandwagon by raising your voice, mobilizing your resources (even if it consists of Twitter and Facebook friends) and making a green economy a reality.


Anonymous said...

Is it terrible that I am sitting here drinking champagne even though I have the green snot cold from hell? Can I justify celebrating good times today?

Yes I can!

And so can you. No, I'm not talking about getting drunk. I'm talking about all of us having the power to use the Internets for good. What an amazing time this is.

(And you know this only happened becuz of Barack Obama, right?)

Woo hoo!

Green Bean said...

Yes we can! :) Drink away and, yes, let's all get our green voices all over this Internet thingy-magey. If it worked for that Barack guy . . . :)

Anonymous said...

That is so amazing. It is so empowering to hear what a one person can do. Congratulations.

Carla said...

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
Margaret Mead
And in this case, that "group" started with just one committed person. FPF, you are my Hero!

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