Six months ago, Beth from Fake Plastic Fish got a bee in her bonnet, or more accurately a plastic filter in her Brita, and wondered why those filters were not recyclable. She undertook a campaign to convince Clorox, which owns Brita, to either recycle the filters or create ones that could be refilled. After months of collecting signatures for petitions, writing to and about Take Back the Filter and organizing a web-based campaign (hey, it worked for Barack Obama!), everyone wins!
Clorox just announced that, beginning in January 2009, it will begin recycling Brita filters through Preserve. For more details, read here and here. Time to give Beth and the Take Back the Filter gang a big round of applause and to jump on the bandwagon by raising your voice, mobilizing your resources (even if it consists of Twitter and Facebook friends) and making a green economy a reality.