Wednesday, April 3, 2013

Following the Frog

Since I didn't have time to write a new post today, I thought I would share this (very amusing) video put together by the organization I work for, Rainforest Alliance, which is an international conservation NGO.

The video explains that you don't need to go to the ends of the earth to protect the planet - you can start by "following the frog." By purchasing goods like coffee, tea, chocolate, and juice with the Rainforest Alliance frog seal, you can rest assured that your dollars are supporting farmers who are earning a good wage and growing responsibly in a way that conserves ecosystems and wildlife.

People want to know what they can do to help protect the environment. They fear that their personal actions are not making enough of a difference. But, through my job, I've been impressed to see how small purchasing decisions do contribute to transformative impact.

As the consumer demand for eco-friendly products grows, companies are realizing the importance of greening their supply chain. This in turn creates more opportunities to work on the ground to help communities adopt sustainable practices. For example, in just a few years, the Rainforest Alliance has trained over half a million small holder tea farmers and has certified 10% of the world's tea. So whether you look for organic or local or Rainforest Alliance or Fair Trade or FSC or some other sustainable label, the decisions we make every day about what to buy can make a difference around the world. How much attention do you pay to certification labels when you buy things?

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