Before I started university, I worked for a spell at a local coffee house (shout out Seattle!). Before that job I had never enjoyed a cup of coffee, much less knew how to brew a pot. Sure, I'd dabbled in the sugary, syrupy, iced cappuccino craze - but those are basically milkshakes. (Don't misunderstand me, I LOVE me a big ol' dessert coffee on occasion.) It wasn't until I learned the ins and outs of brewing a decent pot of coffee, pulling a nice shot of espresso, recognizing good crema, and knowing the temperatures and techniques for steaming milks, that I started to gain an appreciation for all things coffee.
A decade later and I still swoon over the smell of freshly ground beans.
The problems arise, as they are wont to do, when I start to consider the ethics of my oh-so-common habit. Take a stroll through any grocery store and you'll be met with a dozen or so coffee options:
- whole bean
- locally roasted
- fair trade
- dark roast
- mild roast
While most of these choices can boil down to personal preference, the decision I often struggle with the most is selecting between fair trade, locally roasted, and organic. When I can find a brand that offers all three of these choices, it's ideal. Unfortunately, depending on where I'm shopping, I'm not always so lucky.
Here in Nova Scotia we're lucky to have access to some great options, including Just Us! Coffee, Anchored Coffee, Full Steam Coffee, and Laughing Whale Coffee Roasters (as examples that I have personally enjoyed). These companies offer a transparent process to their customers through their website content, allowing us to make an informed decision about which philosophies we agree we and enable us to feel confident that their business practices reflect the values that a fair trade business should uphold.
But what happens when you are offered a choice between fair trade and organic? Or organic and locally roasted?
Personally, I've decided that my coffee-purchasing priorities will rank as follows:
- The Human Element
- Local Business Support
- Environmental Impact
Being gentle with the earth is so important to me and so, like with other product usage, knowing that our beans are grown and harvested under organic regulation is reassuring. Although I do recognize that "organic" and "fair trade" can, unfortunately, be subjective ways of qualifying products and practices without universal regulations...but that's another post entirely.
It goes without saying, I think, that quality, flavour, and price do also factor into the coffee-purchasing decision. After all, if a cup of coffee isn't delicious, what's the point?