The other day a colleague sent me a marketing article on targeting the green moms, which it claimed was "an emerging market." In it, the author rightly states that not all green parents are created alike.
Wrote the author:
Many of the green mom bloggers who are on the more radical or fully
committed end of the spectrum are perhaps not the nutty margin you’d
assume. ... through their blog post writing, these moms have been sharing
higher expectations and actively challenging their readers toward significantly
uncomfortable levels of green scrutiny and commitment. No slackers need
While it doesn't take a lot of research to realize there's a spectrum of "greenness" - from the peeing on your plants variety to the casually concerned - the researchers came up with five types of green mommies.
Super Greens - deemed the most radical in their views and furthest from the mainstream in their lifestyle choices, filtering most choices through a green lens.
Eco-Moderates - who offer a somewhat compromising attitude. They are very concerned about the environment and the realities of juggling career, family, home, etc.
Mainstream Greens - naking "baby steps," they're often on the lookout for greener versions of the products they already buy.
Natural-Parenting/Simple-Living Enthusiasts - a mix of Super Greens and Eco-Moderates, NPSLE's are interested in such topics as breastfeeding, cloth diapering, homemade, organic meals and locavore tendencies.
Green and Frugals - who often eschew consumer trends and are on the lookout to save money and the environment.
So, pick a label. Where do you see yourself on this environmental spectrum?